Rooted
Fortifying Community-Based Health Equity from the Ground Up
Our Vision
A cooperative ecosystem of Payors, Health Systems, Digital Health Start-Ups, Governments, Regulators and CBOs
Rooted is an innovation-to-impact pipeline that makes it easier, faster, and more inclusive to design, test, and scale services that work—for startups, for community providers, and for the people they both aim to serve.
Our objective is to serve as the multi-disciplinary fiduciary for effective, ethical & equitable design & implementation of value-based solutions, increasing positive outcomes and improving the lived experience of the most vulnerable populations.
For-Profit Services
Service Piloting & Validation for Startups
Reduce risk. Launch faster. Scale what works.
We connect startups with vetted community partners to test new services—like preconception care, perinatal support, or behavioral health—before investing in full-scale rollout. You’ll receive real-world insights, performance data, and decision-ready feedback from trusted implementers embedded in target communities.
Partner Matching & Ecosystem Development
Find the right partner for the work ahead.
Rooted curates a network of high-performing community-based organizations across key markets—Houston, Atlanta, New York, DMV, and California. We match you with aligned partners who understand your service goals, share your values, and are ready to deliver with excellence.
Pilot Program Design & Management
From concept to impact—done right.
We co-design pilot programs that balance rigor and flexibility, ensuring both innovation and community voice are centered. We handle logistics, timeline, stakeholder alignment, and performance tracking so you can focus on outcomes, not overhead.
Build-Buy-Partner Strategy Support
Design a smarter path to delivery.
Not sure whether to build in-house, contract out, or co-create? We guide startups and healthcare leaders through structured decision-making frameworks to assess viability, optimize cost, and align service delivery with long-term strategy.
Multi-Market Service Deployment
Scale what works—locally and nationally.
With active community networks in Houston, Atlanta, New York, the DMV, and California, we offer a unique opportunity to test and replicate service models across diverse, high-impact geographies—grounded in equity and designed for growth.
Market Insights & Validation
Data that tells the whole story.
We collect and synthesize on-the-ground learnings from pilots to deliver powerful insights—what’s working, what’s not, and why. These findings help inform investment decisions, shape service refinement, and de-risk future rollouts. Further, we help you translate the insights you develop into market awareness and engagement by facilitating the dissemination of outcomes and curating both local and national engagement.
Approach Insight: Some plants thrive in greenhouses. Others need to be direct-sown into the soil where they'll live.
Designers of community health initiatives often miss opportunities to drive the intended impacts by failing to engage CBOs in the research, development and implementation phases of their projects.
When health solutions are designed natively, direct-sown and cultivated in harmony with the intended recipients they are set up to thrive and deliver their intended value from inception.
Community Based Organization Support
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Reinforce
As infrastructural strategists, we provide operational support; resource management; and systems design optimization and implementation.
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Scale
We promote mission-aligned and sustainable growth strategies, as we help community-rooted and purpose-driven organizations to identify and execute opportunities to scale without compromise of values.
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Connect
Leveraging our network of Strategic Partners, we link CBOs with healthcare policymakers, funders, and implementers.
Strategic Focus Areas
